Purencool Website Development did not design this website it was done by Amantis' in-house graphic designer. We did however work very closely with them to achieve the current iteration assisting them in understanding how this medium works and its technological limitations. Amanti needed to build their main website in two days. So when Purencool Website Development were engaged these works needed to be completed quickly. To negate this issue we devoted 36 working hours to the project. In that time we completed the final design then developed a small PHP script as well as theming and adding content. At this point Amanti Coffee's design is not going to change but we are in the process of moving the theme and the content onto the Drupal framework.

The design and development was completed by Purencool Website Development the directive was the build needed to be clean and accessible against the WCAG2 standard. There was to be no JavaScript so that users could use a screen reader if they needed to access the website. The staff also needed to be educated on how to use the CMS. The client had a limited budget and wanted it user friendly for people with disabilities. We designed an interface that had a lot of white space and contrast in colors so it was visually easy to see. We tested our theme against the WCAG2 standard continually throughout the process this allowed us to make changes quickly without a total redesign needed.

Purencool have been engaged to design and develop an online shop and blog so that It's a Beautiful Life can start creating a single point for selling hair accessories and creating a blog to drive traffic to the website using tools like social media. There have been no real issues with this website. The customer wants to start to increase their online brand that will assist them to grow sales and create a community around the product this is step one of the strategy.